TfL Value Chain Promo
Connecting the city with transport for london
This promo video for TfL explored the essential roles they play in keeping London moving. From showcasing their solutions and logistics to highlighting their impact on the city, the video detailed TfL’s five key focus areas: build and maintain, operate and optimise, strategise and plan, enable and support, and fund and procure.
Through clear visuals and engaging storytelling, the piece provided an inside look at how TfL works tirelessly behind the scenes to support Londoners every day. Tracey got the style down to a tee in the intro, which I utilised to produce the rest of the video, including the 3D box section and connecting animations like the train track and floating elements.