Zest Logo Animation
Anchor Points have never looked so sharp
This rebrand logo reveal for Zest embodies their vision of personalisation and ongoing engagement. The animation concept featured the logo being "drawn" by a pen tool, symbolising precision and customisation.
Using animated anchor points, I outlined the Zest logo, with each letter’s path completing and seamlessly filling in to create the final design. This clean and dynamic approach reflects Zest’s innovative platform and its commitment to putting employees at the heart of every decision.